Mission / Vision

PHW is the first Spanish brand to specialise in representing high-range hotels worldwide. The PHW mission is to provide all club members with high value added by representing only hotels all over the world that enjoy prestige within their geographic region, through a strategy based on excellence of branding, marketing, distribution and management.

Advantages

- A varied range of top-class hotels
- Hotels with different locations, types and specialisation
- Prestige as the common denominator amongst the hotels in the club

“We sell only prestige, 4 or 5 stars, large or small, contemporary or classical, urban or castle… providing moments of prestige.”

Why PHW?

Keytel provides service as a hotel representative, focusing on the urban 3-, 4- and 5-star hotel segment with a B2B business model aimed at travel agents. In recent years, the higher-category hotels amongst those Keytel represents have shown great interest in enjoying a broader portfolio of services, focusing not only on distribution, but also on more specialist forms of positioning, marketing and management.

Advantages of membership

- Representation on the International Board of Directors
- Listing in the PHW International Directory, published in two languages
- Listing in downloadable International Directory
- Active presence on PHW website
- Extranet for the exclusive use of club members
- Customised Action Plan
- Account Manager to provide advisory and management services
- Chance to take part in PHW campaigns and promotions
- Membership and participation in Loyalty Club
- Presence and participation in PHW magazine
- Keytel network distribution and marketing adapted to hotel needs

Contacts